Music is used as a background of movie, feature song, or sometimes a theme in an advertising campaign of newly launched product. Imagine a television or a film without songs/music; their shows are dull and not captivating. License songs in these industries add the required depth, emotions and fun to capture audience attention.


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All of these involve commercial exploitation of the song, since the music or song was used in their projects that are aimed for profits. Copyright law states that any commercial use of the song, the author or the music publisher should be informed. The creators of the project will then request a license from the music publisher to grant them rights to use the song in their projects.

Some music publishers ask for licensing fees. Now the best ways to save money in licensing fees are the following:

1. Aim for publishers that are willing to have their song used WITHOUT an upfront licensing fee.
2. To save money in paying for public performance rights, there is a single periodic payment to ASCAP/BMI or other performance right societies that allows licensee (those in broadcasting industry for example) the rights to play any song in the ASCAP/BMI catalog. This look economical without sacrificing the song qualities that can be used in your production, it is because you have a lot of options to choose from (entire catalog for example).
3. For film projects, film sync fees can be high. Again, there are music publishers that are willing to have their songs placed in your project without paying licensing fees.
4. Build partnership with music publishers offering zero upfront licensing fees. In this way, you can have access to the publishers’ entire catalog without spending too much money on getting quality songs.