Music licensing for indie artist, publishers and songwriters is a nearly impossible venture. Unlike those in major labels and publishing companies that relies on very solid years of connection with the television, radio and other industries; indie music publishers is simply almost had “zero” connection with the big ones.
Why? Most of these companies, I mean the big ones are refused to work with these indie artist/ publishers and songwriters because of the lack of reputation, experience and even quality. Friends matter so much in this business and that also mean “birds of the same feathers flock together”, the indie publishers just do not belong to the feathers where most dominant publishers and labels in the business belong.
But is this impossible? I do not think so, but will be an intensely rough road for an indie publisher/ songwriter and artist. I have reflected on this so many times in the past (going back to the entrepreneurial drawing boards again and again), and write down the possible problems the indie publishers/ artist and songwriters are facing that “completely” isolates them from the giant publishers/music labels and the rest of the music business:
Click here to read this content…
Music is a risky business nowadays because of the rapid fall in the sales of CD (compared in the 80’s) and increase in piracy. But this is normal, like any other business; there is always an associated risk.
The good thing is that the best forms of investment are the one that anybody is avoiding to spend money on it. It is because these forms of investment can be:
a. Low in price
b. Low amount of competitors.
Anybody seems to be avoiding or afraid in investing music at all and this is good. It is because; it makes you easy to earn money in music business in the coming future. It will be very hard to earn money when there are a lot of investors competing (go to a public market).
You might ask: “Is it dumb to spend your own money in music business”? This might sound OK but you are not an investor. An investor carries “calculated” risk in his shoulders. If you are not willing to take risks, you might as well pray to be adopted by major label moguls and let them spend money on you. In this case, you need to wait forever.
Click here to read this content…
Music will not earn an income unless it is well marketed. No matter how good you are at songwriting, composing music, playing instruments and everything on the creative side of music; you will never earn income without marketing it to your customers.
According to this definition: http://www.cim.co.uk/resources/understandingmarket/definitionmkting.aspx; marketing is “The management process responsible for identifying, anticipating and satisfying customer requirements profitably“.
The good news is – the word marketing is not always associated with the word “promotion”. But, marketing is more of a “planning” on how to:
a. Identify customer requirements
b. Anticipate customer requirements
c. Satisfy the customer with the requirements
Let’s tackle each of those 3 components in marketing and apply it on the online business world in formulating an effective marketing plan for your music.
Click here to read this content…
